As Nature Intended
After studying to be a Nutritionist and Medical Herbalist in his native Australia, Jeff moved to the UK in 2000. After working for Fresh & Wild and Whole Foods Market for 7½ years as beauty buyer and operations coordinator, he joined As Nature Intended in 2008 and became Managing Director in 2010.
As Nature Intended is an award-winning chain of 6 organic and natural supermarkets based in London, known for their innovative retail design and specialist service. They sell everything from 100% Organic Fresh Produce, Chilled and Ambient Groceries to Health & Beauty products.
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