Apr062018

Q&A: Tim Field, Daylesford

Natural Food Talks Theatre highlights include a rare Keynote by Tim Field, sustainability manager at Daylesford.  Since joining the company in 2007, he has worked closely with founder Carole Bamford on the farm, retail and café business and the Daylesford Foundation charity.  He’ll be discussing successful organic retailing and the new trends driving their innovations, including packaging, plant based diets, and agroecology practices on the show’s opening day (12pm, 22 April).

Why is it important to grow the natural and organic industry?

It has never been more important to see growth and stability in the natural and organic markets.  We face an uncertain future in terms of overseas trade and home-grown businesses are dangerously reliant on imports to fulfil a growing demand.  As a business we are currently going through some very difficult purchasing decisions and I am sure we are not alone.  Much of this is coming from a decade of dwindling government support in contrast to an increasing public awareness of environmental and nutritional issues; from plastic waste to food poverty, the health of bees to diet-related illnesses.  As both a producer and retailer we want to see sustained, stable growth in the market.

How important is Natural & Organic Products Europe to you and the sector?

The organic movement is most effective when we share experiences, exchange knowledge and collaborate for the greater good.  The show provides an excellent platform.

What do you want visitors to take away from your session at the show?

We are fortunate to have a fully integrated supply chain across a number of our ranges.  I’d like to share some of the trials and tribulations in our closed-loop food production.

Who or what inspires you to be even better?

Carole Bamford has been driven to produce sustainable food since adopting organic principles on the family farm nearly forty years ago.  The creation of the Daylesford Organic brand in 2002 presented Carole with an opportunity to share her passion for organic and with a growing team, including myself since 2007, and an increasingly knowledgeable customer.  Led by Carole Bamford, Daylesford has since become a hotbed of inspiring people and customers that keep me on my toes.

What’s the best advice you’ve ever been given?

Never be afraid to ask.  We are reliant on sharing knowledge as a sector, which is why in 2014 the Daylesford Foundation founded Agricology, with the Organic Research Centre and the GWCT Allerton Project.  Agricology is a platform with 25 partners and over 120 contributory institutions that share best practice on agro-ecological farming techniques and encourage the exchange of information on practical, sustainable food production.

 

See Tim at Natural & Organic Products Europe 2018

Daylesford — A Farm to Fork Organic Success Story: 12pm in the Natural Food Talks Theatre on Sunday 22 April.

To register for a free trade ticket, please click here.

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