Q&A: Lauren Bartley, Soil Association Certification

Clean Beauty was arguably the biggest trend in beauty in 2017.  How did a buzz word become so popular and what’s next?  Lauren Bartley, BDM — Beauty & Wellbeing, Fashion & Textiles at Soil Association Certification, will be giving a comprehensive trade overview of the latest Organic Beauty & Wellbeing Market Report, including their predicted trends for 2018, on the show’s second day (23 April).  

Why is it important to grow the natural and organic industry?

With a growing interest in provenance and demand for transparency, organic and natural cosmetics play an important role in the wider cosmetics industry.  It’s important that the industry grows to provide consumers with alternatives to conventional counterparts and to also set an example to the wider cosmetics industry on mindful business practice.

How important is Natural & Organic Products Europe to you and the sector?

Hugely important.  It’s a very positive space and great to connect with and learn from like-minded businesses.

What do you want visitors to take away from your session at the show?

For our Organic Beauty & Wellbeing Market Report talk, I’d like attendees to walk away with an understanding of consumer mindset for younger generations and the potential for organic beauty and wellbeing products.

For the Clean Beauty panel, I’d encourage people to really think about what they mean when they’re buying into ‘clean’.  What is it you’re really looking for?  Challenge the trend.

Who or what inspires you to be even better?

I find myself inspired most by passion driven people.  When you’re truly passionate about what you’re trying to achieve, you strive.

What’s the best advice you’ve ever been given?

‘If you believe in something great, you can achieve something great’ — admittedly I heard Katy Perry quote it in a recent documentary I was watching but it resonated…


See Lauren at Natural & Organic Products Europe 2018

What is Clean Beauty and what does it mean for the industry? 11am in the Natural Beauty Talks Theatre on Monday 23 April.

The session will feature Jo Chidley, flounder at Beauty Kitchen; Jayn Sterland, MD of Weleda; Lucy Pottinger, head of category for ethical beauty and aromatherapy at Holland & Barrett; Helen Lynn, co-founder of CoolGreen and health adviser, WEN – Chair; and Helen Yeardsley, healthy beauty director at Pegasus.

Soil Association’s Organic Beauty & Wellbeing Market Report 2018: 1pm in the Natural Beauty Talks Theatre on Monday 23 April.

To register for a free trade ticket, please click here.


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