Next up is Finn Cottle, trade consultant at Soil Association Certification.  As in previous years, she’ll be appearing in an exclusive Soil Association session (alongside Clare McDermott) sharing insights on market trends and opportunities – including the latest consumer research and a comprehensive trade overview of the 2018 Organic Market Report.

Why is it important to grow the natural and organic industry?

I believe it is important to grow sales of organic products, as it is the best choice for personal health and the health of animals and the environment.

How important is Natural & Organic Products Europe to you and the sector?

Natural & Organic Products Europe is the most important organic event of the year as a showcase for all the amazing new and established organic products in the market.  It brings together buyers and sellers in a unique network, and in so doing, helps extend organic choice into more shops, wholesalers and other channels — it acts as a catalyst in making organic more accessible.

What do you want visitors to take away from your session at the show?

We want them to have an accurate picture of the UK organic market performance, the consumer and the opportunities that exist.  Hopefully the session will build confidence in the future potential for organic products.

Who or what inspires you to be even better?

There is a significant group of younger consumers out there, who need to understand more about organic food, its provenance, its benefits, its value and this inspires me to keep working with retailers to communicate the message more clearly and to more of this consumer group.

What’s the best advice you’ve ever been given?

Keep it simple!  There is no need to over-complicate the organic message — it is good food, produced well and good for you.


See Finn at Natural & Organic Products Europe 2018

2018 Soil Association Organic Market Report – The Highlights: 2pm in the Natural Products Talks Theatre on Monday 23 April. The session will also feature Clare McDermott, business development director at Soil Association Certification.

To register for a free trade ticket, please click here.

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