Danish futurologist Birthe Linddal is one of the most widely quoted experts in the fields of ‘food futures’. In her session at the show, she’ll be discussing the forces (micro-trends, anti-trends, mega-trends and phenomena etc) that she thinks will shape the future of the natural and organic food market in the next decade.
Why is it important to grow the natural and organic industry?
Because the world need to take MUCH better care of people, as well as nature.
How important is Natural & Organic Products Europe to you and the sector?
It’s always important to let people come together and discuss how to make a better world — how to create new and better solutions. Inspiration is good.
What do you want visitors to take away from your session at the show?
That they can change things. That the world is full of opportunities, but people have to act, have to make a difference, have to wake up and do. New and green solutions are possible.
Who or what inspires you to be even better?
Clever people, literature, non-fiction, lectures, good discussions, my professional network, people who manage to think and act outside the norm.
What’s the best advice you’ve ever been given?
Work hard, be decent and read.
See Birthe at Natural & Organic Products Europe 2018
What Should We Eat in 2028? 8 trends that will shape the food world in the coming decade: 2pm in the Natural Food Talks Theatre on Monday 23 April.
To register for a free trade ticket, please click here.