The UK’s best natural beauty retailers and suppliers were announced yesterday afternoon at Natural & Organic Products Europe – the UK’s biggest and busiest event for the natural and organic trade.

Held at London ExCeL, the annual awards celebrate the vital role that retailers play in bringing natural and organic beauty brands to consumers, as well as the businesses, people and innovations that are driving the natural beauty industry forward.

It proved to be a memorable day for both Waitrose and LoveLula, who have now won three out of three in their respective categories.  Waitrose retained its Best Supermarket Award for the third time in a row, and LoveLula successfully defended its title of Best Online Retailer.

Holland & Barrett and Amaranth also added more trophies to their collection – winning Best Retail Chain and Best Independent Store respectively.  While Earth Mother Soul Sister collected its first Natural Beauty Retail Award for Best Branded Store, having previously been highly commended.

New for 2018, the revamped awards event also incorporated the beauty categories of the prestigious Natural & Organic Products Awards, which recognises the best new beauty products launching on to the market.  Winners included Alteya Organics, BetterYou, Green People, Inika, The Konjac Sponge Company, and The YES YES Company.

“I’m amazed at how the standard of excellence within the natural beauty industry continues to rise,” says Rosie Greenaway, editor of Natural Products News.  “Product innovation is especially strong this year, with ethics, consumer awareness and customer care at the heart of this pioneering sector.  We are proud to recognise those who are trailblazing within their categories.”

The Natural Beauty Retail Awards 2018 winners

Best Supermarket


Jo Skelton, buying manager for health and beauty at Waitrose, said: ‘‘Natural beauty products are loved by our customers so we’re really happy to win this award for the third time in a row.  It’s brilliant to be recognised for our hard work in offering quality choices and we remain committed to growing our range.  This amazing award will help motivate us to be more ambitious and build on our success.’’

Best Retail Chain

—Holland & Barrett

Lucy Pottinger, H&B’s head of beauty and aromatherapy, said: “This award means a great deal to us as it supports our mission of bringing natural, ethical and cleaner beauty products to the mainstream.  It’s great to be recognised for our achievements so far and there are many more projects coming up that we’re excited to share with the industry and our customers this year.”

Best Branded Store

—Earth Mother Soul Sister

Joanna and Rachel Kelly, founders of Earth Mother Soul Sister, said: “Wow!  We are absolutely delighted to have won such a prestigious award.  The branding and whole retail experience of our store and our organic skin care range, as a whole, is a joy and passion for us.  It’s a creative way of conveying our authentic love of organic beauty and retail.  As a small independent beauty brand we feel enormously proud and encouraged by this recognition.  Thank you!”

Best Online Retailer


Sonia White, MD of LoveLula, said: “We are absolutely delighted to have won!  Online competition is so fierce that it is a genuine honour to win a Natural Beauty Retail Award for the third time in a row.  Thank you so much!”

Best Independent Store


Joanne Hill, owner of Amaranth, said: “These awards are the highest accolade in the natural beauty industry, so to win means a lot to the whole Amaranth team.  It’s a credit to the team and their passion for natural beauty.  We’re delighted.”

Best new Natural Beauty & Spa product awards – the results

As in previous years, the ‘best new product’ categories in the Natural & Organic Awards Europe were voted for by visitors to Natural & Organic Products Europe on opening day (Sunday 22 April).  Their top product picks were then judged by a panel of industry experts, including: Janey Lee Grace; Aurelia Ziomek, health and body care buyer at Planet Organic; Joanne Hill, owner of Amaranth; and Sonia White, MD of LoveLula.

Best New Natural Beauty Product
—The Konjac Sponge Company: The Korean Konjac Mythical Sponge

Best New Male Grooming Product
—Green People: Green People No10 Itch Away Shampoo

Best New Mother & Baby Product
—The YES YES Company: YES BABY Conception Lubricant Kit

Best New Natural Skincare Product
—BetterYou: Magnesium Skin Body Butter

Best New Natural Cosmetic Product
—Inika Organic: Inika Vegan Long Lash Mascara

Best New Organic Beauty Product
—Inika Organic: Inika Organic Cream Illuminisor

NEW Judges Choice Award
—Alteya Organics: Rose Otto Regenerating Concentrate

Natural & Organic Awards Europe – retailer awards

Leading independent retailers Planet Organic and Apothecary 27 were also celebrating big wins at the show’s Natural & Organic Awards Europe.

Planet Organic were named Best Independent Multiple Retailer and Joseph Jackson, founder of Apothecary 27, scooped the hotly-contested Best Independent Retailer Award.

“We are delighted with the award,” says Al Overton, buying director at Planet Organic.  “It is a fantastic recognition of the hard work of 320 people who combined make Planet Organic what we are.”

Sara Novakovic, founder of Oliver’s Wholefood Store, took home the Natural Products Outstanding Achievement Award.

Natural & Organic Products Europe

Natural & Organic Products Europe 2018, which took place over 22-23 April at London ExCeL, has been hailed as its most successful and biggest edition to date.  A post-show review will be released by the event’s organiser Diversified Communications UK later this week.

The next edition of Natural & Organic Products Europe will take place on 7-8 April 2019 at ExCeL London.  For more information, please visit www.naturalproducts.co.uk.


Media enquiries to:
Emma-Louise Jones, Head of PR
t: +44 (0)1273 645134
e: [email protected]
Website: www.divcom.co.uk
Twitter: www.twitter.com/DiversifiedUK 

Natural Beauty Retail Award enquiries to:
Dominic Roberjot, Publisher of Natural Products News & NaturalProductsGlobal.com
t: +44 (0)1273 645128
e: [email protected]
Website: www.naturalbeautynews.co.uk 

Vicky Holman, Group Marketing Manager
t: +44 (0)1273 645117
e: [email protected]
Website: www.naturalproducts.co.uk
Twitter: www.twitter.com/NatProductsShow 


Diversified Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Peterborough, Nailsworth and London.  Diversified UK’s portfolio includes Natural Beauty Retail Awards, Natural & Organic Awards; Natural & Organic Products Europe; GO! Organic Festival (new for 2018); Natural Products Scandinavia & Nordic Organic Food Fair in Malmö, Sweden; Natural Products News; Natural Products Global; Casual Dining; Casual Dining Restaurant & Pub Awards; lunch!; Commercial Kitchen; British Tourism & Travel Show; SITS – The Service Desk & IT Support Show; Accountex; Accountex Summit North; GEO Business; Ocean Business; MARELEC Marine Electromagnetics conference; Euro Bus Expo; Coach & Bus UK; and London Design Fair.  For more information, visit: www.divcom.co.uk.


Diversified UK is part of Diversified Communications, a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities and digital and print publications.  As producers of these market-leading products Diversified Communications connects, educates and strengthens business communities in over 14 industries including: food and beverage, healthcare, natural and organic, business management and technology.  Established in 1949 and headquartered in Portland, Maine, USA with divisions and offices around the world, Diversified Communications remains a privately held, third generation, family-owned business.  For more information, visit: www.divcom.com.

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