Holland & Barrett’s executive buying team have been busy going through a record number of entries for its exclusive Innovation Pitch session at this year’s Natural & Organic Products Europe, which returns to London ExCeL on 22-23 April.

The six shortlisted exhibitors, including Aquamamma, Famille Mary, Fruu Cosmetics, The House of Aran, Turmeric Vitality and Weed & Wonderful, are now one step closer to winning a potential listing with Holland & Barrett International – one of the largest health and wellness retailers in Europe.

They’ll only have five minutes to impress the H&B judges, including the company’s CEO Peter Aldis, when they take their turn to ‘pitch’ on the Natural Products Talk Theatre stage (from 3pm on Monday 23 April).  Every second really will count.

As in previous years, Mr Aldis will be joined by members of his senior executive buying team: Lucy Pottinger, head of category for ethical beauty and aromatherapy; Lisa Sinclair, head of category for VMS; and Nick Janda, head of trade plan.

“Several brands we’ve met at the show in this way have gone onto have successful ranges in more than 750 stores across the UK and Ireland, and this year we are hoping to find more original and brilliant creations this industry has become known for,” says Ms Pottinger.

“Natural & Organic Products Europe has always been a go-to for us for the best in innovation, niche products and ingredients we’ve never seen before,” adds Mr Janda.  “You’ll see by the sheer number of my team walking around the show that we rely on this chance to meet new brands and get a real understanding for the biggest new trends in the industry.”

The ‘Innovation Pitch LIVE to Holland & Barrett’ shortlist is as follows:

  • Doctor Seaweed’s Weed and Wonderful (products: Organic Scottish seaweed supplement, Pure Scottish seaweed rapeseed oil, Smoked Scottish seaweed infused rapeseed oil & Intense smoked Scottish seaweed culinary essence)
  • Famille Mary (product: Green Propolis Honey)
  • Fruu Cosmetics (product: Fruitilicious Lip Balm)
  • International Licensing Group Corporation (product: Aquamamma-natural pregnancy hydration water)
  • The House of Aran (product: I’M T by The House of Aran)
  • Turmeric Vitality (product: Bio-fermented Turmeric Liquid)

The Innovation Pitch Live to Holland & Barrett was one of the show’s most popular theatre sessions last year, with standing room only crowds.  It’s expecting an even bigger audience for 2018.


The full seminar line-up, including session details and timings, is available to view at www.naturalproducts.co.uk/health-living/seminars.

Natural & Organic Products Europe will feature over 70 speakers in three dedicated theatres. Chief executives and senior managers from the Soil Association, Sustainable Food Trust, Organic Trade Board, Daylesford, Ocado, Weleda, Beauty Kitchen, Allergy UK, Ecovia Intelligence, Antipodes will be speaking at the show.  As will Zac Goldsmith, Conservative MP for Richmond Park and North Kingston, Vogue’s former beauty editor Anna-Marie Solowij, and Millie Kendall MBE.

Free advance trade registration

Natural & Organic Products Europe is open from Sunday 22 April to Monday 23 April at ExCeL London.

For further information about the free seminar line-up and the 700+ exhibiting companies for 2018, the Show Guide is now available to view online at www.naturalproducts.co.uk/show-guide-2018.

For more information, and to register for a free trade ticket in advance, please visit www.naturalproducts.co.uk (direct link: https://eventdata.uk/Visitor/NOPE2018.aspx?TrackingCode=PR1).



Media enquiries & press pass requests to:
Please apply for press accreditation here: https://eventdata.uk/Press/NOPE2018.aspx
Emma-Louise Jones, Head of PR
t: +44 (0)1273 645134
e: [email protected]
Website: www.divcom.co.uk
Twitter: www.twitter.com/DiversifiedUK

Vicky Holman, Group Marketing Manager
t: +44 (0)1273 645117
e: [email protected]
Website: www.naturalproducts.co.uk
Twitter: www.twitter.com/NatProductsShow
Facebook: www.facebook.com/pages/Natural–Organic–Products–Europe/100622126677939

Exhibitor enquiries to:
Carol Dunning, Event Director
t: +44 (0)1273 645126
e: [email protected]


NPE18 logo: https://www.naturalproducts.co.uk/wp-content/uploads/2017/11/NPE18_Logo_v3.jpg

Show images:
H&B pitch 1: https://www.naturalproducts.co.uk/wp-content/uploads/2018/02/NPE17_HB-innovation-pitch.jpg
H&B pitch 2: https://www.naturalproducts.co.uk/wp-content/uploads/NPE17_3.jpg
H&B pitch 3: https://www.naturalproducts.co.uk/wp-content/uploads/NPE_2016_Print-Res-275.jpg

Diversified Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Peterborough, Nailsworth and London.  Diversified UK’s portfolio includes Natural & Organic Products Europe; GO! Organic Festival (new for 2018); Natural Products Scandinavia & Nordic Organic Food Fair in Malmö, Sweden; Natural Products News; Natural Products Global; Natural & Organic Awards; Casual Dining; Casual Dining Restaurant & Pub Awards; lunch!; Commercial Kitchen; British Tourism & Travel Show; SITS – The Service Desk & IT Support Show; Accountex; Accountex Summit North; GEO Business; Ocean Business; MARELEC Marine Electromagnetics conference; Euro Bus Expo; Coach & Bus UK; and London Design Fair.  For more information, visit: www.divcom.co.uk.

Diversified UK is part of Diversified Communications, a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities and digital and print publications.  As producers of these market-leading products Diversified Communications connects, educates and strengthens business communities in over 14 industries including: food and beverage, healthcare, natural and organic, business management and technology.  Established in 1949 and headquartered in Portland, Maine, USA with divisions and offices around the world, Diversified Communications remains a privately held, third generation, family-owned business.  For more information, visit: www.divcom.com.

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