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Graeme Hume

Managing Director

Ageing hippy still striving to change the world. With a background in organic foods GH became interested in  skincare in 1999  leading to the creation of Pravera in 2001ish.  Food nurtures the soul whilst skincare massages the ego! The business started with the widely available lavera and over the years complementary brands have been added to his portfolio to offer a comprehensive range for retailers and therapists. More recently the opportunity to distribute Fair Trade products led to an educational experience regarding condoms and subsequently intimate care and the reasons to highlight both the importance of looking after oneself (and partner) and the commercial opportunity for retailers

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