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Finn Cottle

Soil Association

Finn spent more than 20 years in the commercial buying function of two of UKs largest supermarkets focusing on foods, as well as later holding director level positions in a number of food companies supplying into the multiple retailers.

More recently, she has used these experiences to help other organisations and smaller businesses/brands with their strategy for successfully delivering growth in the UK market.  Through her work as a trade consultant with the Soil Association, she has concentrated in the world of organic and has worked with many businesses who are selling into this market.

Finn spends most of her time keeping up to date with the trends in food innovation and what consumers are buying and why.

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