Ella Mills is a best-selling author, app creator, retailer and brand owner. She began writing a hugely popular food blog based on her own experience of adopting a wholefoods, plant-based diet and went on to launch a successful app in 2014. This was followed by her first cookbook in January 2015, which became the fastest ever selling debut cookbook. She has now published three cookbooks, and with her husband Matthew has expanded the business into retailing/catering and branded products. In 2015 the company was a team of four. A year later it had expanded to 50 plus people.
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