Business Development Director
Clare has a long held passion for food and for ensuring access to good food for all, making Organic accessible as part of that. Having worked in both Commercial and Third Sector across all aspects of buying, marketing, fundraising and retail, she joined the Soil Association in June 2014 as Business Development Director for Certification; growing and developing the certification schemes that provide solutions to achieving healthy and sustainable change in the world.
An award winning marketer, Clare’s passion is delivering direct behaviour change and using those skills to build and grow the Organic market and support the opportunity for all to have access to healthy and sustainable food.
‘A Healthy Organic Market in the UK – the facts and the latest consumer research from Soil Association’
Monday, 3 April - 1:15 pm - 2:15 pm
Natural Products Talks
Speaking: Finn Cottle Clare McDermott
A thorough and comprehensive update on the positive performance of the UK organic market during 2016, considering the main categories which are driving growth. Soil Association will also share the results of recent consumer research identifying the key targets for organics and proposing some opportunities to maintain future growth.