Jan262012

New natural beauty brands confirmed

Pukka Ayurveda, award-winning natural make-up specialists Sappho, Unica Cosmetics, Australis Distribution, and Austria’s Pure Green Brands are just some of the first time exhibitors ready to meet thousands of UK and European professional beauty and personal care buyers, when the UK’s only dedicated natural beauty and spa trade event returns to London’s Olympia on 1-2 April 2012.

Showcasing thousands of natural and organic beauty and personal care brands from over 200 exhibitors, the Natural Beauty & Spa show at Natural & Organic Products Europe annually provides specialist retailers and buyers – from health stores, department stores, supermarkets, pharmacies, beauty salons, spas, hotels, and wholesalers – with the widest choice of natural, organic, Fairtrade, free-from and eco-friendly products from suppliers all around the world.

According to recent research by Organic Monitor, global sales of natural and organic beauty products were projected to reach 9 billion US dollars by the close of 2011, and 14 billion in 2015, (source: Global Market for Natural & Organic Personal Care Products, published in November 2011). With increased availability – both online and in the high street – playing a major factor in this market’s continued growth, event director Simon Barry, who has worked on the show for the past nine years, has personally witnessed many former niche exhibitors become internationally-recognised brands with mass-market appeal:

“Companies like Bulldog Natural Grooming, Green People, and Natracare were virtually unknown outside of the industry before they exhibited at Natural & Organic Products Europe and now they have a huge consumer following,” says Barry. “Over the last decade, there has been a definite shift in consumer awareness and an increased demand for natural, more sustainably and ethically produced, natural personal care products. And, based on the evidence, it’s a trend that’s going to continue. What’s great for today’s retailers and, obviously, their customers is that they’ve never had so much choice – with exciting new organic start-ups and game-changing natural beauty pioneers to established cosmetic companies all adding their natural brands into the mix.”

It’s a sentiment echoed by many of the show’s loyal visitors, including Al Overton, beauty buyer at Planet Organic, a big fan of the show’s diverse range of cutting-edge exhibitors. “Natural & Organic Products Europe is an essential trade event for us to meet with suppliers and discover the best natural beauty brands from around the world” says Overton.

Whilst first time visitor Jane Scrivner, managing director of her own renowned natural and organic beauty brand and internationally bestselling author of Detox Yourself, is equally upbeat, commenting that the 2011 show had “been great for finding interesting products to enhance our existing product range”.

Exhibitors looking to strengthen and expand their presence in both the UK’s and Europe’s natural and organic beauty market this year, include Blend Collective, creators of unique bodycare products made with pure essential oil blends; natural skincare supplier Manakedi, Manic Botanic, showcasing skincare products from The Netherlands; Savonnerie, whose handmade bodycare products are made by blending botanical extracts and therapeutic essential oils; and The Soap Deli, with its vegetable oil based soaps and body butters. They join returning exhibitors Weleda; organic skincare supplier Suti; Fairtrade babycare brand Organic Monkey; The Green People Company; Rhodes to Heaven, with its signature “all-in-one” eco-economical beauty products; The Australian Botanics Company; Danish-based Urtekram; Dr. Bronner’s; The Green Grocery; Naturtint; JĀSÖN Natural Products; Essential Care, and many more.

New features at the show include the Pukka Beauty Lounge, a dedicated area for top beauty buyers and press to enjoy first-hand an Ayurvedic treatment using the latest Pukka Skincare Collection. Plus, there’ll also be plenty of opportunity for buyers to refresh their international ranges, with overseas pavilions from France, Brazil, USA, Italy, and Latvia.

With innovation flourishing within the natural beauty sector, the importance of Natural & Organic Products Europe as an essential industry event is perhaps best reflected by the sheer number of new launches timed specifically to now coincide with the show. Visitors seeking real differentiation will find an eclectic selection of all the latest brand developments on display in this year’s New Product Showcase, plus there’s also a host of unique speciality product offerings to source across the show floor – along The Fairtrade Trail, Vegetarian Trail, and Free-from Trail.

Natural Beauty & Spa at Natural & Organic Products Europe on 1-2 April 2012 is free to attend for pre-registered trade visitors and relevant press representatives only. As in previous years, the Natural Beauty & Spa Theatre, sponsored by Dr. Bronner’s Magic Soaps and Kinetic Natural Products Distributer, will feature key sessions on market trends and developments on both days of the show, with full programme details to be announced next month. Register now, and be kept fully up-to-date with all the latest news and exhibitor information (please quote priority code NPE12050).

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