Holland & Barrett’s top buyers have been busy going through a record number of entries for its exclusive Innovation Pitch session at this year’s Natural & Organic Products Europe.

The six shortlisted exhibitors, announced today, include The Blessed Seed, Turmerlicious, Bug Soother UK, DeVita Natural Skin Care, Just for Tummies, and Natural Nutrients UK.

Each will now be hoping that their products have what it takes to win a coveted listing with Holland & Barrett International – one of the largest health and wellness retailer in Europe.

They’ll only have five minutes to impress the H&B judges, including the company’s CEO Peter Aldis, when they take their turn to ‘pitch’ on the Natural Products Talk Theatre stage (3-4pm on Monday 3 April).  Every second really will count.

“Once again, we’re looking for the truly original and brilliant creations this industry has become known for, and with over 700 stores across the UK, we hope this could be a life-changing pitch for the right brand,” says Aldis.

He’ll be joined by his senior buying team: Ian Mackie, head of category – food, Lucy Pottinger, head of category for ethical beauty and aromatherapy, and Lisa Sinclair, head of category for VMS.

The 2017 shortlist

  • The Blessed Seed (stand R77)
  • Turmerlicious (stand R21)
  • Bug Soother UK (stand A71)
  • DeVita Natural Skin Care (stand B2)
  • Just for Tummies (stand B74)
  • Natural Nutrients UK (stand N32)

The Innovation Pitch Live to Holland & Barrett was one of the show’s most popular theatre sessions last year, with standing room only crowds.  It’s expecting an even bigger audience for 2017.

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