In actual fact the health benefits of chia seeds have simply been rediscovered; the Aztec civilisations were already aware of the energy and stamina providing properties of chia seeds – it was believed that a single teaspoon would sustain a soldier for an entire day.

Today they have been heralded as a rich source of essential Omega 3 & 6 fatty acids, in an optimum ratio of 3:1, as well as antioxidants, calcium and soluble fibre. What’s more, the neutral taste of chia seeds makes them hugely versatile as a baking ingredient, cereal topping or nutrient-boost for smoothies. This winning formula of versatility, impressive nutrient credentials and subtle flavour helps explain the recent foodie frenzy for these seeds.

RAW Health Organic & Raw Chia Seeds 450g RRP £7.89

Available from all good independent health food shops and online from Ocado as of June 2012.

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Further information, digital images and samples available upon request. Please contact Alice Waghorn T: 0208 547 2775 E: salesdev@windmillorganics.com

Medina Healthcare Products Ltd is a unique company which specialise in Hair care, Skin care, Nutritional supplements and essential oils aimed at the Muslim and Vegan market. Hameed and Rehana, both University of Northampton management students, tapped into all the resources of the University to help them launch the business.

Medina Healthcare Products Ltd is dedicated to producing an eco-ethical range of Halal and vegan cosmetics of the highest quality. The intricate science behind each of their Halal and vegan cosmetic products shares a close relationship with the origins shared by Muslims/Vegans throughout the world. Using only the purest ingredients certified by the Halal Food Authority of the UK (the leading certification body for Muslims in the UK and beyond), they have formulated superior quality Halal toiletries that are free from animal products, alcohols and harsh chemicals. All manufacturing has been kept in the UK to stick with the family’s sustainability and quality vision.  The operations are run on lean management principles, with minimum waste, recyclable containers and with embodied energy monitored at every process. All raw material suppliers are chosen within a 100-mile radius of Northampton for these reasons.

Along with producing Halal and Vegan toiletries and an Animal Cruelty-free range of Certified Halal and Vegan Cosmetic products, Medina Healthcare manufactures a completely pure form of Black Seed Oil. For centuries people have benefited from the diverse range of healing properties associated with Black Seed Oil – from reducing blood pressure to treating allergies the pure ingredients present in Black Seed Oil are universally recognised as virtuous medicinal agents.

‘Heavenly Moisture’ Medina’s face cream for the family was well received at the Natural & Organic Products Europe event and was in the Natural Beauty & Spa section of the New Product Showcase.  It’s one of the best creams to hit the market, using the purest ingredients, which include Shea butter, Vitis vinifera, Aloe Vera, Cocoa butter and Black seed oil. It has No Perfume, No Parabens and No Colour, which make it perfect for the 2.5 Million plus Hajj market which forbids the use of scented creams.

Its ‘Hijabi Haircare’ range was well received also.  Its unique formula is both SLES and Paraben Free (which is very important these days for Eco ethical manufacturers), and is aimed at women who wear the Hijab (Covered hair) whose hair do not get enough oxygen and tends to make the hair more greasy.  Hijabi haircare tackles that problem with its unique formulation and being SLES and PARABEN free you can be assured of the best hair care for your loved ones. Rosemary stimulates and revitalises the scalp, whilst almond oil replenishes the hair. The complete range is being stocked at numerous outlets in London, Birmingham, Coventry, Leicester, Northampton with new additions daily.

For more information, please contact Mr. Hameed Ahmed, Managing Director on 07908425020 or hameed@medinahealthcareproducts.com

Medina Healthcare Products Ltd
Unit 1 Encon Court
Owl Close
Moulton Park Industrial Estate
Northampton, NN2 6QA
Tel No: 01604 645 877 (4 Lines)

When we first attended the show in 2002, we had a standard 2m x 2m stand and an idea to turn the world of herbal teas on its head. Coming back this year and seeing the Pukka we have lived with for all these years represented on such a grand scale was a real WOW moment for us.  We revelled in being able to use the opportunity to thank our friends, customers and suppliers for their continued support.

To mark our tenth anniversary, we went back to our roots, our three original teas –Soothing, Refreshing and Revitalising – that we first unveiled in 2002 and gave them a fresh new look for 2012.  Now called Relax, Refresh and Revitalise, we believe these teas are the epitome of the vibrant evolution of Pukka.

We’d like to take this opportunity to thank everyone who voted for Pukka in the New Products Showcase. Firming Face Oil was announced a double winner for the Best Organic Skincare Product and Best New Beauty & Spa Product categories, while Relax, Refresh and Revitalise teas were finalists in Best Organic Food Products.

We would also like to send our appreciation out to everyone who’s helped Pukka get to where we are today and for making our tenth birthday celebration at the NP show, one to remember.

We’re really excited about the next ten years and are looking forward to sharing the journey with you in spreading the benefits of organic herbal health positively to as many people as possible.”

Tim Westwell

Managing Director and Co-Founder of Pukka Herbs

Simon Barry, event director of Natural & Organic Products Europe, is delighted by the overwhelmingly positive feedback received so far:  “I would like to say a huge thank you to all of our exhibitors, visitors, speakers, and supporters, for making this year’s event the most successful, inspiring and educational event yet!”

With the show floor buzzing with business throughout the two days, this year saw an increased social media presence, with thousands of Twitter and Facebook followers able to share in the show’s activities via live updates and photos from Natural & Organic Products Europe’s exhibitors and attendees.  Whilst the show’s popular Keynote programme also featured its first-ever Twitter-inspired session – ‘Trending Now’, which saw leading nutritionist Patrick Holford, top food journalist Joanna Blythman, Planet Organic beauty buyer Al Overton, and organic food consultant Simon Wright quizzed on everything from QR codes to punk rock.

Audience participation was also a key feature of one of the show’s biggest draws – the Natural Food Show’s live kitchen demonstrations.  Among this year’s top chefs was Tim Bouget, who gave ethical food fans a taste of what makes his award winning sustainable restaurant ODE so special, while last year’s winner of the Vegetarian Society’s coveted Cordon Vert Chef of the Future award – Jay Pindolia served up a feast of ‘Veggie Delights’.  Medicinal chef Dale Pinnock, local food champion Henrietta Green, and leading organic eco-chef Barny Haughton were also back to wow the crowds for the second year running.

“I really enjoyed the session – it was an amazing platform to showcase our cuisine to like minded businesses and at the same time to learn about, and see, all the new and exciting products in our industry,” says chef Tim Bouget, whose restaurant ODE recently won the SRA’s Sustainable Restaurant of the Year 2012 award (beating Raymond Blanc’s Le Manoir aux Quat’Saisons and Hugh Fearnley-Whittingstall’s River Cottage).

Keynote Theatre highlights included the show’s opening session – The High Street Fights Back, with Joanna Blythman and campaigner Elisabeth Winkler among the panellists considering some timely questions affecting independents and supermarkets alike; meanwhile ‘Health food retailing – but not as you know it’, brought together leading retailers Jeff Martin (managing director of organic supermarket chain As Nature Intended) and Peter Aldis (managing director of the Holland & Barrett Group) to discuss the future of health food retailing.  Technology, knowledge and passion were just some of the talking points in this lively and enlightening session.  Helen Browning’s ‘in conversation’ Keynote was also a popular choice with visitors, which featured the Soil Association’s chief executive talking candidly about the challenges currently facing the organic community.

Meanwhile across the show floor, the Natural Beauty & Spa section’s ever-popular theatre (sponsored by Kinetic Natural Products Distributor & Dr. Bronner’s Magic Soaps) saw standing-room only crowds for many of its sessions.  With notable highlights including seminars by leading natural cosmetics brands such as Dr Hauschka (Sebastian Parsons); Dr. Bronner’s Magic Soaps (Mike Bronner & Gero Leson); Green People (Ian Taylor); Balance Me (Sian Jones); and Pukka Herbs (Sebastian Poles).

The UK’s biggest showcase of new natural and organic products
As ever, the show’s New Product Showcase was a hive of activity – and for the first port of call for many visiting buyers.  Featuring a total of 222 entries for 2012, showcase visitors cast over 1700 votes for their favourites on Sunday 1 April.  The winning exhibitors were presented with their trophies by BBC star Kate Humble at the industry’s prestigious Natural and Organic Awards later that night.  This year’s winning products included MUNE Healthy Water by Health Secret (drink); Beond Organic Bars by Pulsin’ (organic food); CO YO Coconut Milk Yoghurt by Marigold Health Foods Limited (special diet); Peppersmith Sicilian Lemon Mints by Peppersmith (food); Kokoro Haramaki by Healing Bamboo (natural living & home); Quantum Max B by Quantum Nutrition Labs (VMS); and Pukka Ayurveda Firming Face Oil by Pukka Herbs (natural beauty & spa).

Indeed Pukka Herbs, sponsor of this year’s new Pukka Ayurveda Beauty Lounge plus the show’s central café, had much to celebrate by the close of business on Monday 2 April.  In addition to scooping the award for Best New Natural Beauty & Spa Product, its Pukka Ayurveda Firming Face Oil also won the Soil Association’s Best Organic Skincare Product at the Natural and Organic Awards.

“When we first attended the show in 2002, we had a very small stand and an idea to turn the world of herbal teas on its head. Coming back this year and seeing the Pukka we have lived with for all these years represented on such a grand scale was a real WOW moment for us,” said Tim Westwell, managing director and co-founder of Pukka Herbs.  “We revelled in being able to use the opportunity to thank our friends, customers and suppliers for their continued support”.

Commenting on the diverse range of “innovation” available across the show floor, Kyle Rowe, director of buying at NBTY Europe (owner of Holland & Barrett, Julian Graves, GNC, Nature’s Way (Ireland) and De Tuinen (Netherlands), said: “We are constantly looking for new and unique products to meet our customers’ changing health needs.  That’s why it’s encouraging to see so much innovation under one roof at Natural & Organic Products Europe, and it really highlights that our industry in 2012 is in good health.”

It’s a sentiment echoed by many of the show’s loyal independent visitors, including Simon Kingston, owner of The New Zealand Honey Shop & World of NZ:  “It’s great to be able to come and sample new products and talk to leading brands about what is being launched over the coming year.  This is my 14^th visit and I’ll definitely be back!”

Whilst first time visitor Freddie Braun from GLOSSYBOX was impressed by the choice of new products being showcased in this year’s Natural Beauty & Spa show:  “We’re looking for brands to include in our GLOSSBOX and have found some brilliant brands to feature, especially natural skincare.”

“New launches at the show proved that’s there’s still room for fresh faces in the natural skincare sector from new names, such as Thea Organic Skincare and Wild,” explained Matt Chittock, editor of the Natural Beauty Yearbook.  “Active Naturals was also a huge trend this year, with Bee Venom taking centre stage alongside Green people’s anti-ageing range.  We saw a move towards quirky packaging too, as evidenced by Shangri La Organics’ vintage-inspired tubs and Stop The Water While Using Me’s distinctive branding.”

Exhibitors celebrate successful show
Firmly established as the key event on the natural and organic industry calendar, the success of the show has been reflected in the fantastic re-booking rate for next year – with organiser Diversified UK reporting that many key exhibitors will return for the 2013 show.

Highly satisfied exhibitors for 2012 included Lizzie Hardy, head of marketing for the Lepicol and Bio-Kult brands: “What an incredible two days!  The Lepicol and Bio-Kult teams didn’t stop to take a breath for the entire duration of the show.  The opportunity of spending quality time with so many health food retailers, distributors and colleagues within the industry was too good to miss and we wanted to make the most of every second we were there.  We are already looking forward to 2013!”

“It’s the best show we do.  Two days of constant good business leads and the perfect visitors for me,” says John Hales (Tea Master Level 4), The Metropolitan Tea Company.

“The show’s been so busy we’ve run out of order forms!” says Craig Sams, co-owner of Judges Bakery in Hastings (and co-founder of Green & Black’s), who was also the recipient of this year’s Natural Products Outstanding Achievement Award.

“Natural & Organic Products Europe is a great way of interacting with a huge variety of buyers – and a good way to showcase new flavours and products,” says Adam Bullock, trade sector manager at Green & Black’s Organic.

“The perfect forum to touch the key influencers of the industry,” says Simon Ford, brand manager at Melvita UK.

“We have been exhibiting at the show for several years now, and every year the show is a success!  Our products have been well received and we continue to make contact with potential key customers,” says Bentley Organic’s Paula Barraclough.

“The Organic Trade Board was absolutely delighted with the OTB pavilion.  Our prime location had a huge flow of people through it and the number of leads we all generated was very impressive.  Natural & Organic Products Europe’s support for the organic industry is second to none and they deserve an award for it!” says Catherine Fookes, Organic Trade Board

“Well done to the great team at Diversified for staging another first class show!  The organisers have shown once again that they are totally committed to this industry, and that they are always seeking to constantly improve the show, and take on board the comments and advice they receive.  The HFMA remains totally committed to supporting this flagship event for our wonderful industry,” says Graham Keen, executive director of the Health Food Manufacturers’ Association (HFMA).

Many first time exhibitors were equally upbeat about their show experience.  Including Swisse Vitamins, which, as the official supplements brand to the Australian Olympics team, hosted special guest appearances from internationally renowned Australians (and Swisse Ambassadors), Olympic swimming star Matthew Targett and Tour de France 2011 winner Cadel Evans on its stand.

“The show gave terrific insight into the UK natural products and health market and introduced us to some key industry contacts.  We see a huge opportunity for Swisse in the UK/Europe, with our premium product range and comprehensive marketing and advertising strategy,” says Ulrich Irgens, Swisse’s international business director.

“Absolutely phenomenal show, visitors have loved our products,” says Haziq Patel from another first time exhibitor Forvivo Ltd, which launched EYESICCAL, its preservative-free eye drop solution, at this year’s event.

“It was our first time at Natural & Organic Products Europe and we were one of the busiest stands in the aisle!  We’ve had excellent interest in our new launches, especially for our Halal products.  It’s been well worth exhibiting, as we had a ten-minute interview with Islamic TV,” says Hameed Ahmed, managing director of Medina Healthcare Products.

Chris Sams Rafferty, managing director of Pomegranate, based in the Isle of Man, chose the show to launch its new Pomegranate Regenuvite™ skincare range, and was delighted with the successful results:  “We expected to be meeting independent retailers and health store owners and hoped that they would like our fresh take on natural skincare, with our colourful and glamorous branding, and also that we use organic Pomegranate seed oil as an ingredient for its great antioxidant content,” says Rafferty.  “Consumers seem to have a good awareness of Pomegranate juice as a healthy drink so why not as a good ingredient in skincare.  We did meet some retailers and we have enquiries to follow up on, however, what we weren’t expecting was a very high level of interest from overseas distributors.  There was significant interest from as far afield as Japan, Singapore, Korea, China and the USA, as well as from Europe!”

Natural & Organic Products Europe will return to Olympia, London, on 7-8 April 2013.  For further information, please visit www.naturalproducts.co.uk, or stay up-to-date with all the latest news and 2013 exhibitor information via the show’s Facebook page (http://www.facebook.com/pages/Natural-Organic-Products-Europe/100622126677939) and Twitter account (http://www.twitter.com/NatProductsShow).

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Media enquiries to:

Emma-Louise Jones, PR Manager
t: +44 (0)1273 645134                 e: ejones@divcom.co.uk

http://www.twitter.com/DiversifiedUK

http://www.divcom.co.uk

Exhibitor enquiries to:
Simon Barry, Event Director

t: +44 (0)1273 645125                 e: sbarry@divcom.co.uk

http://www.naturalproducts.co.uk

http://twitter.com/NatProductsShow

http://www.facebook.com/pages/Natural-Organic-Products-Europe/100622126677939

Notes to Editors:

• Natural & Organic Products Europe is the UK’s biggest trade show for the natural products, health food and organic sectors.  It is the key event of the year for independent health store retailers, wholesalers and distributors, supermarket and multiple buyers, and specialist and organic shop owners looking to source the very best in natural, organic, biodynamic, fair trade, artisan and sustainable products.

• Diversified Business Communications (UK) Ltd (Diversified UK) is a fast growing event organising and publishing company based in Brighton.  Diversified UK publishes Natural Products and the Natural Beauty Yearbook. In addition to Natural & Organic Products Europe, the company also organises camexpo – the UK’s leading event for complementary and alternative healthcare; lunch! – the UK’s premier out of home food and drinks trade event; office*; office INTERIORS; The Service Desk & IT Support Show; and, new for 2012, Natural Products Scandinavia.

• Diversified UK is part of Diversified Business Communications, a leading international media company with a successful portfolio of sector leading exhibition, conferences, publications and websites.

David O’Reilly, European Managing Director of Premier Research Labs Europe, was quoted as saying:

“We are so thrilled to accept this award for Best New VMS Product.  It’s fantastic that visitors to Natural & Organic Products Europe were able to recognise just how unique our Max B product is, given that all the nutrients are produced naturally by the culturing of fruits, vegetables, herbs and spices in a probiotic culture modelled on a healthy human gastrointestinal system.  This delivers a wide range of end-chain vitamin forms in the most natural and healthy way to our bodies.  Max B is Quantum Nutrition Labs flagship product for the EU Market and this is the first of many revolutionary products that we intend on bringing into the European market in the near future,”

Here is a little about our award winning product Max B:

A multi-B vitamin product made from plant sourced foods in a probiotic culture. During preparation of the product no industrially manufactured vitamins are added. All vitamins in the finished product are derived from plant foods added to the unique probiotic culture modelled on the bacterial composition of a healthy human gut. Our flagship product represents a new category of natural vitamin supplements, featuring:

• Probiotic cultured, natural sources derived from whole plant foods
• No added synthetic vitamins
• Full spectrum B vitamins in their natural end-chain forms ready for the body to assimilate
• No binders, fillers, glues or other toxic tagalongs found in many tablets and gelatin capsules
• Low allergenicity, being free from gluten, yeast, corn or dairy
• A liquid product, allowing effective and controllable dosing
• Organic alcohol, which is added towards the end of the culturing process, thus preserving the end-chain nutrients

QNL specialises in a unique line of patent-pending, probiotic-generated, liquid nutritional formulas. QNL’s R&D has also created a stunning industry first with the discovery of stabilised DHLA, the fully reduced form of alpha lipoic acid in its quantum state.

Around 450 industry professionals attended the annual Natural and Organic Awards 2012, which were hosted jointly by Natural Products magazine and the Soil Association, and sponsored by Fitness Pharma by Natupharma. Recognising the standout brands and products of the year, the 2012 Awards were presented by BBC television presenter and organic industry supporter Kate Humble.

“Tonight is a celebration of the incredible passion that you all share for the natural and organic way of life and the values that you cherish,” said Kate Humble in her opening speech. “And it’s those values – healthy people and planet, respect and care for animals, and an ethical way of doing business – that are at the heart of what you do.”

Commenting on the high calibre of entrants to this year’s awards, Jim Manson, Natural Products editor, said: “The standard of entries this year was truly exceptional, right across the board. This year’s new product awards show how creativity and innovation is thriving in our industry; while the retailer awards were tougher than ever to judge and evidence of the remarkably high standard of natural products retailing today.”

James Twine, Soil Association certification business development director, said: “The Soil Association is proud to support the Natural and Organic Awards, in association with Natural Products magazine. These awards play an important role in helping to raise awareness and support for an impressive array of innovative organic brands and businesses. It is an exciting time for organic textiles, cosmetics and independent retail with these sectors all experiencing growth in recent years, despite the challenging economic context. These well respected and recognised awards represent a significant boost within the marketplace.”

The shortlisted nominees and winners of The Natural and Organic Awards 2012 are as follows:

BEST INDEPENDENT RETAILER

Winner: 100% Health, Paignton
Shortlisted nominees: Better Food Company, Bristol; & Birkdale Health Store, Southport

BEST NEW PACKAGING DESIGN

Winner: Saucy Puds
Shortlisted nominees: Pip Organic; Pacific Perfumes Ltd (www.pacificperfumes.com); Pure PR C/O Method; EcoZone Limited; & Blend Collective

BEST ORGANIC RETAILER

Winner: Daylesford Farmshop at Ocado
Shortlisted nominee: Better Food Company, Bristol

“We are delighted to be recognised for our innovative virtual farmshop on Ocado, which has seen our online sales tripling since September. We look forward to continuing this successful partnership with Ocado, as customers all over the UK start to discover Daylesford’s award-winning food,” says Jamie Mitchell CEO of Daylesford.

BEST ORGANIC TEXTILE PRODUCT

Winner: Jackpot – Jackpot Donation Tee Spring 2012
Shortlisted nominees: Corman Spa – Organyc (Femcare); & Llynfi Textiles – Wool Jumper

BEST ORGANIC SKINCARE PRODUCT

Winner: Pukka Herbs – Pukka Ayurveda Firming Facial Oil
Shortlisted nominees: Bamford – Body Polish; & Maclaren UK – Beginning Replenishing Body Lotion

BEST ORGANIC MOTHER & BABY PRODUCT

Winner: Maclaren UK – Beginning Absorbing Dusting Powder
Shortlisted nominees: Bamford – Organic Baby Balm; MacDonald and Taylor – Pitta Patta Squeaky Clean Shampoo & Bodywash; & MacDonald and Taylor – Pitta Patta Bubbles & Cuddles Bubble Bath

BEST INNOVATION IN ORGANIC COSMETICS

Winner: Sophyto – Purifying Silken Cleanser
Shortlisted nominees: Sophyto – Tocotrienol Super Skin Concentrate; & Sophyto – pH Optimizing Restorative Toner

THE NATURAL PRODUCTS OUTSTANDING ACHIEVEMENT AWARD

Winner: Organic pioneer Craig Sams, co-founder of Green & Black’s and Judges Bakery in Hastings

Commenting on this year’s Outstanding Achievement Award winner, Peter Kindersley, winner of the award in 2011, said: “Craig Sams is someone whom I call a true ‘eco warrior’ of the very best kind – always ready to expose the many fraudulent claims of Big Food and Big Pharma. He has ‘fought’ in the very best sense for everything we know is true and good.”

The Best New Organic Food Product, Best New Food Product, Best New Special Diet Product, Best New Drink Product, Best New Natural Living & Home Product, Best New VMS Product, and Best New Natural Beauty & Spa Product Awards, were voted for by visitors to Natural & Organic Products Europe’s New Product Showcase throughout Sunday 1 April.

BEST NEW ORGANIC FOOD PRODUCT

Winner: Pulsin’ – Beond Organic Bars
Shortlisted nominees: La Red Food B.V. – Healthy Chocolate with Palm Sugar; & Pukka Herbs – Relax, Refresh, Revitalise

BEST NEW FOOD PRODUCT

Winner: Peppersmith – Peppersmith Sicilian Lemon Mints
Shortlisted nominees: The Booja Booja Company – Stem Ginger Chocolate Truffles; & The Natural Brands Company – Bounce coconut and Macadamia Protein

BEST NEW SPECIAL DIET PRODUCT

Winner: Marigold Health Foods Limited – CO YO Coconut Milk Yoghurt
Shortlisted nominees: Amy’s Kitchen – Country Vegetables and Pasta Bowl; & Inside Organics – Vega One All In One Shake

BEST NEW DRINK PRODUCT

Winner: Healthy Secret – Mune Healthy Water
Shortlisted nominees: Unione Trading – Alo Exposed; & Flora Tea Company – Flora Tea

“We are over the MUNE to have won Best New Drink Product! Thank you very much to everyone at Natural & Organic Products Europe who voted for us. The win validates the overwhelming response that MUNE HEALTHY WATER’s ‘healthy hydration’ offering is receiving from retailers and consumers, and is perfectly timed as we head into warmer weather,” says Healthy Secret’s founder Derek Sanders.

BEST NEW NATURAL LIVING & HOME PRODUCT

Winner: Healing Bamboo – Kokoro Haramaki
Shortlisted nominees: Greenscents – Greenscents Minty Laundry Conditioner; & Rockferry – Hevea Panda Teether

BEST NEW VMS PRODUCT

Winner: Quantum Nutrition Labs – Quantum Max B
Shortlisted nominees: Simply Organic Europe – Organic Burst Baobab; & Interhealth Laboratories – Aussie Authentic Kakadu Plum

“We are so thrilled to accept this award for Best New VMS Product. It’s fantastic that visitors to Natural & Organic Products Europe were able to recognise just how unique our Max B product is, given that all the nutrients are produced naturally by culturing whole foods in a probiotic culture modelled on a healthy human gastrointestinal system. This delivers a wide range of end-chain vitamin forms in the most natural and healthy way. With Max B we open the EU Market for Quantum Nutrition Labs, there is much more to be expected from us in the future,” says David O’Reilly, European managing director, Premier Research Labs EU.

BEST NEW NATURAL BEAUTY & SPA PRODUCT

Winner: Pukka Herbs – Pukka Ayurveda – Firming Face Oil
Shortlisted nominees: Lotions and Potions – Compassionate Sage; & Green People – Summer Sun Essentials

Natural & Organic Products Europe will return to Olympia, London, on 7-8 April 2013.

###

Media enquiries to:
Emma-Louise Jones, PR Manager
t: +44 (0)1273 645134 e: ejones@divcom.co.uk
http://www.divcom.co.uk
http://twitter.com/DiversifiedUK

Exhibitor enquiries to:
Simon Barry, Event Director
t: +44 (0)1273 645125 e: sbarry@divcom.co.uk
http://www.naturalproducts.co.uk
http://twitter.com/NatProductsShow
http://www.facebook.com/pages/Natural-Organic-Products-Europe/100622126677939

About Diversified Business Communications UK Ltd

• Diversified UK is a fast growing event organising and publishing company based in Brighton. Diversified UK publishes Natural Products and the Natural Beauty Yearbook. In addition to Natural & Organic Products Europe, the company also organises camexpo – the UK’s leading event for complementary and alternative healthcare; lunch! – the UK’s premier out of home food and drinks trade event; office*; office INTERIORS; The Service Desk & IT Support Show; and, new for 2012, Natural Products Scandinavia.

• Diversified UK is part of Diversified Business Communications, a leading international media company with a successful portfolio of sector leading exhibition, conferences, publications and websites.

Patch-It plaster-style reflexology patches are placed on the soles of the feet overnight and emit FAR-infrared energy (same waves as those emitted by the sun) using Double-Distilled Mandarin Wood Vinegar and Black Tourmaline nano-particles. The energy waves stimulate reflexology points on the feet associated with different areas of the body, to help resolve and treat health complaints.

The launch is supported by a full PR and advertising campaign and celebrity endorsement from Strictly Come Dancing star, Ola Jordan.

The reformulated range with added certified organic ingredients and aromatherapy oils include:

Sleep Patch-It – Dermatologically tested for its suitability for sensitive skin and shown in tests to potentially increase the number of hours of rest and reduce number of times users wake up. In addition to the key Patch-It ingredients, Sleep Patch-It contains a calming blend of certified organic essential oils consisting of lavender, sage, basil, ylang ylang, bergamot and bitter orange oil for mental relaxation.

Circulation Patch-It – containing menthol which is known to be beneficial to healthy circulation, has been clinically tested for tired, aching, heavy feet and legs. Ideal for those in sedentary occupations or with health problems that prevent movement and frequent flyers, or to encourage faster recovery from exercise. In thermal imaging trials before and during use of the patch, images were taken showing a clear increase in body temperature.

Detox Patch-It – the tried and tested original patch formula. Supports the body’s own capability to remove toxins via the normal channels, which may help alleviate the development of headaches, bloating, cellulite, aches, pains, fatigue, digestive issues, skin rashes and a weakened immune system. Contains Green Tea for skin protection.

The space-friendly new packaging design also allows boxes to be stacked sideways on shelf while still displaying key product messages, while in-pack leaflets cross-promote the series, feature satisfied customer testimonials and clearly direct on usage.

Hanging clipstrips are also available for the 2-piece packages, meaning you can make use of ‘dead space’ in-store and easily catch the consumers’ eye!

-ENDS-

RRP £29.99 (20 patches) and £3.99 (2 patches)

Stockist enquiries:

Nature’s Dream, exclusive distributor to UK & Ireland

0845 601 8129 or sales@naturesdream.co.uk

Nature’s Dream Ltd – the exclusive UK & Irish distributors

of the Patch-It Series are on Stand 3091 in the Natural Beauty Pavilion at Natural Products Europe 2012 and Nutriworks Ltd, manufacturers of the Patch-It Series will also be on Stand 2062. Come & meet our teams to learn more about this exciting new range!

For all press enquiries please contact: Hollie Thomson at CCD PR Tel: 020 7434 4100 or email: Hollie@ccdpr.co.uk

By coating the hair rather than opening and damaging the cuticles, Naturtint Reflex Non-Permanent Colour Rinse preserves the condition of your hair, leaving you with rich colour that can last for up to 4 weeks, and glossy locks that will leave friends envious of your party snaps.

Naturtint Reflex is free from PPD (the most common cause of dye reactions), peroxide, ammonia, resorcinol, parabens and natural oil-stripping sulphates.

With a gel-like consistency and no mixing required, you can enjoy fuss-free application in minutes. Naturtint Reflex is enriched with Biotin (a soya derivative), Panax Ginseng root and Burdock extracts to strengthen and revitalise your hair. Meadowquat HG imparts shine and brightness to your colour while Lemon Fruit Water moisturises your tresses and soothes your scalp.

Packs of Naturtint Reflex also contain Naturtint Shampoo and Naturtint Nutrideep Multiplier – colour-preserving aftercare products free from sulphates, parabens, artificial fragrances and preservatives. Naturtint Shampoo is enriched with organic Rosemary and Eucalyptus Oils to strengthen the hair, while Naturtint Nutrideep Multiplier contains wheat proteins shown to reduce breakage of those precious strands by 80%. Sunflower extracts protect colour and leave hair soft to the touch.

Available in 6 fabulous shades, from a Nicole Scherzinger-style black and Kimberley Walsh’s golden blonde to a Cheryl Cole-esque vibrant Mahogany.

RRP: £9.99

Stockists: Visit www.naturesdream.co.uk or call 0845 601 8129 for details of your nearest stockist. Available throughout the UK & Ireland.

For more information: Visit Nature’s Dream Ltd on Stand 3091 at the Natural Products show. Alternatively, visit www.naturesdream.co.uk, call 0845 601 8129 or sales@naturesdream.co.uk

Caution: ALWAYS conduct a skin sensitivity test and a strand test 48 hours prior to use. This will ensure that you do not have an unexpected allergic reaction to the product and that you achieve the colour you desire. 

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Notes to Editors

Be Your Own Expert Colourist

Feel like a true star with expert tips delivered straight to your dressing table – simply view step-by-step video guides by celebrity colourist Marc Ramos on how to conduct skin and strand tests and apply colour at home including salon-style techniques such as graduation and shadow application – visit www.naturesdream.co.uk/marcramos today

For all press queries, samples and images please contact:

Hollie Thomson / Joanne Jarvis

 T – 020 7434 4100 E – Hollie@ccdpr.com / Joanne@ccdpr.com

Naturtint is the number one chemically-light hair colourant in the world. The green goddesses at Naturtint have produced a clever formulation without the usual dyeing nasties such as ammonia, parabens and resorcinol, for a less-chemical option to home-hair colouring that is still effective. Naturtint is packed with active vegetable ingredients and micro-pigments to penetrate deep into the hair for intense, vibrant colour – and with 30 shades to choose from, you’re sure to find your perfect shade for summer. Once you’ve chosen your key shade for the summer, Kerry Capewell, resident hair expert on the Naturtint Hair Colour Helpline has put together her top tips for achieving this seasons key styles…

FUSS-FREE FESTIVAL CHIC

The effortless ‘I wake up looking this good’ festival look is always a popular one, but this season the style should also sport an even more relaxed centre parting – so one to avoid if you have a square-shaped face. Long, coloured hair is the easiest to work into this style as it will hold the relaxed curl easily, which you can create using straighteners or velcro curlers on damp hair. The centre parting shouldn’t be too neat and to create the ‘sun-lightened’ locks, choose a permanent colour shade that is just one lighter than your natural tone and apply it a few inches from the root, working it through the hair simply with your fingertips as an uneven rather than all-over application will help to pull this look off! Use a protective conditioner such as Naturtint Nutrideep Multiplier to keep the colour looking fresh and protect against external hair damage.

PRETTY PONIES

Pony tails of all varieties look set to be big this season, be it high and polished or low and loose. If you have long hair, pull your hair off the face and gather into in a high and super-straight pony to be super stylish. Unlike the festival look, this needs to be neat and polished, so day old hair is much easier to work with. Use serum or hairspray to smooth any flyaways and use some of your pony length to wrap around the band, hiding it and keeping the look

neat.  Mid to long hair can be worked into one of the less formal styles that were seen on the SS12 catwalks, if you wear the hair in a side parting and pull your tousled locks into a pony that starts below the nape of the neck.

RETRO-INSPIRED

Trends for Spring/Summer 2012 will span many eras but 50’s inspired styles were certainly key, with chignons and barrel rolls being seen on a number of catwalks. Rich, warm colours suit these styles well so think intense copper such as Naturtint 5C Light Copper Chestnut or a vivid red like the Naturtint 6.66 Fireland.  Use rollers and a barrel shaped brush to create volume, height and perfectly curled-under ends. To add just a touch of retro-glamour, make a low side-parting and then take a section of hair from around the face on the opposite side and twist into a single curl, then secure with pins.

Naturtint Permanent Colorants (30 Shades) RRP £9.99

Naturtint Shampoo & Nutrideep Multiplier (150ml bottles) RRP £7.99

-Ends-

Notes to editors:

Top Tip:  Always conduct a skin sensitivity test and a strand test 48 hours before colouring your hair. This will ensure that you do not have an unexpected allergic reaction to the product and that you achieve the exact colour that you desire.

Handy Hair Helper: View step-by-step videos by Naturtint’s Colour Consultant Marc Ramos on how to conduct skin and strand tests and applying colour at home – www.naturesdream.co.uk.

Stockists: Available throughout the UK & Ireland in independent health stores and pharmacies.

Call 0845 601 8129 for details of your nearest stockists

For more information: Visit Nature’s Dream Ltd on Stand 3091 at the Natural Products show. Alternatively, visit www.naturesdream.co.uk, call 0845 601 8129 or sales@naturesdream.co.uk

For more information, images, or Naturtint samples please contact CCD PR:

Joanne Jarvis / joanne@ccdpr.com / 020 7434 4100

Hollie Thomson / hollie@ccdpr.com / 020 7434 4100

e’lifexirÒ FLAT TUMMY Plus helps beat the post-indulgence bulge by supporting the vitality of healthy gut flora so you can feel confident in this Spring/Summer’s bold prints, acid pastels and tighter-than-tight pencil skirts!

It works by stimulating the growth of bifidobacteria, the friendly bacteria in your gut, with its bio-active ingredients, fructo-oligosaccharides (sugars found naturally in fruits and vegetables), and the minty flavour freshens breath to hide telltale signs of that sneaky extra piece!

Gillian Reeves suggests exercise to additionally help to ease discomfort; “there are some great moves in yoga that stretch your bowels which help release excess air and get digested food moving more quickly.”

e’lifexirÒ FLAT TUMMY Plus – £9.99

(30 tablets in a handbag friendly, discreet blister pack)

Available nationwide across the UK and Ireland from:

• www.naturesdream.co.uk – 0845 601 8129
• Independent health food stores
• Independent Pharmacies
• Mail order

Please note that e’lifexir® Flat Tummy Plus is a food supplement, not a slimming pill

Suitable for diabetics. Gluten-free.

For more information, please visit Nature’s Dream Ltd on Stand 3091 at the Natural Products Show. Alternatively, call 0845 601 8129, email sales@naturesdream.co.uk or visit www.naturesdream.co.uk

For all press queries, samples and images please contact

Hollie Thomson or Joanne Jarvis at CCD PR

T: 020 7434 4100 or E: Hollie@ccdpr.com/Joanne@ccdpr.com

(1) Information taken from Patient.co.uk, 2009