March 6th, 2012
Euro-Colombian start-up brand JUNA has this week secured a listing with prestigious retailer, Harrods from 9 March 2012. JUNA is introducing UK consumers to a variety of new and exciting natural fruit drink flavours all the way from the South American Andes; Lulo, Guanábana and Mora. It is proving to be the new ‘must try’ drink in the UK beverage market, offering an exotic taste alongside intrinsic health benefits with high vitamin, protein and fibre content.
The complete range of flavours consists of Lulo, Guanábana and Mora, together with Mango. The fruit drinks are made from 100% natural nectar and do not contain any artificial flavours, colours or preservatives.
Co-Founder Christian Kaufholz adds: ‘We are thrilled to announce our listing with Harrods, the quintessential British retailer. We offer a totally unique taste experience appealing to the more cosmopolitan, health-conscious and adventurous UK consumer.’
JUNA is targeting both retail and food service sectors and its drinks are already listed at selected independent eateries and food stores in the Capital. On the food service side, December 2011 saw JUNA being sold at 8 Birley’s Sandwiches locations across the City and Canary Wharf in London. December 2011 also proved successful on the retail side with a launch in Selfridges.
[Above] JUNA’s range of natural fruit drinks: Lulo, Guanàbana, Mora and Mango
JUNA drinks are available in 250ml recyclable PET bottles with biodegradable labels. RRP from £2.10.
The JUNA Project
Through its drinks JUNA also seeks to make a positive impact on the communities growing the fruits for its products, opening new markets for small farmers and their families in Colombia. 5p per bottle sold will go towards the JUNA Project, designed to strengthen fruit grower associations in remote areas of the country.
JUNA means ‘parcel of land’ in Sáliba, one of over 60 native languages still spoken in Colombia today. For thousands of small farmers in Colombia their JUNA represents their home, their physical and spiritual link to nature and their primary source of subsistence and economic independence.
German-Colombian couple Christian Kaufholz and Angela Arévalo founded JUNA in January 2010. They and their small team have spent a total of three years developing the range and a supply chain from the farmer to the High Street in Europe.
Colombia’s impressive variety of exotic fruit has been the inspiration behind JUNA. ‘Colombia’s fruits are in many ways like Colombia and its people: refreshing, colourful and yet to be discovered by the world’ says Co-Founder Angela.
Contact for all JUNA trade enquiries:
Mariana Iregui: (e) firstname.lastname@example.org m) Tel 075 0424 4698