August 2011 – Organic special diet brand Amisa is proud to announce the launch of organic Pure Porridge Oats, Fruity Oat Muesli with cranberries and strawberries and Pure Porridge Oats Apple & Cinnamon Spice as warming, nutritious breakfast foods this autumn.
Amisa recognises that a key area of growth in the free-from category now relates to gluten free products. It is this that has triggered the expansion of its gluten free offerings.
Whilst oats are naturally gluten free, it has traditionally been difficult to source oats that have been segregated from gluten-containing cereals. Amisa guarantees that the oats they use are pure, uncontaminated oats, routinely tested to ELISA standards and with less than 20ppm of gluten. Studies show that the majority of people with coeliac disease can tolerate pure oats.
Oats are recognised as a food that can help stabilize blood sugar levels due to its high soluble fibre content – key to slowing digestion and prolonging the absorption of carbohydrates. The high fibre content found in oats is also known to help lower blood cholesterol, aid digestion and assist bowel function.
The brand will extend its range with a total of six new gluten free products in September 2011; other new products include Deep Pan Pizza Bases and Multi Seed Crispbread. All will be available from independent health food stores.
Amisa Organic Pure Porridge Oats 325g – RRP £2.59
Amisa Organic Pure Porridge Oats with Apple & Cinnamon 300g – RRP £2.79
Amisa Organic Fruity Oat Muesli 325g – RRP £2.99
Amisa – Organic Special Diet Nutrition is the leading brand of ‘free from’ foods from Windmill Organics.
Windmill Organics, the ethical organic brands company, has been providing nutritious, healthy and tasty organic food since 1992. The company’s founders are driven by a passion for food, organic farming, the health of consumers and the environment, and are still the owners today. All our products are certified organic and vegetarian, GMO free, and use no artificial additives or hydrogenated fats. www.amisa.co.uk