Maple Sunrise, recent winner of Organic & Natural Business’s Best New Product award, brings an extra dash of sophistication to the modern ‘free-from’ aisle, proving the company’s long-held belief that ‘free-from’ needn’t mean taste free. ‘Free-from’ specialist Nature’s Path have long been of the opinion that the appeal of gluten-free cereals stretches far beyond coeliacs, to more weight and health conscious individuals looking to simply reduce their gluten intake. The multi-textured cereals awash with good for you maple syrup also contain more involving ancient grains like quinoa, buckwheat and amaranth.
The newest member of Nature’s Path’s great taste ‘free-from’ stable are Crispy Rice Bites, a new gluten-free snacking format for younger coeliacs that comes in three fantabulous flavours, Berry Bobbly, Chocco Nobbly and Peanut Butter Bumps. Tasked with offering young coeliacs with lunchbox treats & after school nibbles with authentic mainstream appeal, the coeliac UK licensed range looks set to reaffirm the company’s stance as the undisputed category leader within ‘free from’ cereals (IRI Oct 2011).